Brands can leverage the social aspect of fantasy sports by creating hashtag campaigns and challenges. For example, Lordsexch ID a fitness brand could launch a challenge encouraging users to share their fantasy team selections using a branded hashtag, with the chance to win prizes. Partnering with fantasy sports influencers or bloggers is another effective way to promote brand sponsorships. These influencers have a dedicated following and can help introduce the brand to a broader audience, building credibility and trust.